LA28 Games Emblem Unveiled
A Vision of Diversity and Strength
Los Angeles' Unique Identity Reflected in Bold Emblems
On September 1, 2020, the official emblems for the Olympic and Paralympic Games LA28 were unveiled, showcasing the unparalleled diversity of Los Angeles. Inspired by the city's vibrant and inclusive spirit, the LA28 emblem defies a singular identity, celebrating the strength in difference.
The decision to use multiple logos for the 2028 Games stems from the sheer magnitude of what Los Angeles and the Games represent. No single emblem could encompass the city's rich history, cultural tapestry, and aspirations for the future.
Instead, the LA28 story is told through a mosaic of voices, each emblem capturing a different aspect of the city's indomitable spirit. The result is a dynamic and animated representation of Los Angeles, embracing its diverse communities, vibrant culture, and unwavering determination.
Built for the digital age, the LA28 emblem is designed to remain fresh and engaging for years to come. Its fluidity and versatility allow for countless iterations, reflecting the ever-evolving landscape of Los Angeles and the Games.
The LA28 Games will feature 50 Olympic and Paralympic sports, 800 events, and over 3,000 hours of live action. As the countdown to 2028 begins, the LA28 emblem serves as a beacon of hope, unity, and boundless possibilities.
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